I imagine that growing up in a bi-racial household would be just plain weird when you don’t see any other mixed households in the media. Is General Mills trying to be bold or make a social statement? I don’t think so. They’re just ignoring the obvious stigma against putting people of different races in relationships on television. This is so important for families like mine because we are so under-represented in the media.
As the white mother of a bi-racial girl with a black man, seeing a commercial like this from such a huge brand like General Mills is BIG. As my daughter grows up I believe it is important for her to see positive portrayals of normal families just like ours and especially of bi-racial people just like herself in the media.
You know what I appreciated the most about this commercial though? It’s a normal family. No stereotypical stuff thrown in – just normal people in a particularly cute commercial.
Thank you General Mills!
Elizabeth Lampman is a coffee-fuelled Mom of 2 girls and lives in Hamilton, Ontario. She enjoys travelling, developing easy recipes, crafting, taking on diy projects, travelling and saving money!