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Get a little Sunshine in every bowl with Kellogg’s!

Did you know that over 85% of Canadian children, 75% of Canadian teens and 80% of Canadian Adults do not get enough vitamin D?  Now that we are in the midst of Canadian winter our exposure to daylight drops which can cause our vitamin D levels to drop.   Vitamin D helps your body absorb calcium and together they help you maintain healthy bones and teeth.   When Calcium levels drop our bodies borrow the needed calcium from our bones which can cause rickets in children or osteoporosis in adults.

Dietary vitamin D can be found in both natural and fortified sources.  Some examples of natural sources of vitamin D include fatty fish like salmon and sardines, egg yolks.  Fortified yogourts, milk, orange juice and margarine are also good sources.  During the spring and summer in Canada it is possibly to maintain healthy vitamin D levels from exposure to sunlight, unfortunately though come fall and winter you cannot rely solely on the sun for Vitamin D.


To help Canadians get the right amount of Vitamin D, Kellogg’s Canada has fortified 13 of its cereals with 20% of Health Canada’s recommended daily intake of Vitamin D.  You can now find Vitamin D in Kellogg’s Rice Krispies, Kellogg’s Special K, Kellogg’s Froot Loops, Kellogg’s Mini-Wheats Little Bites, Kellogg’s Corn Pops, Kellogg’s Cinnamon Pops, Kellogg’s Frosted Flakes, Kellogg’s Crispix Krispies, and Kellogg’s Krave.

This means that when you add a half cup of milk to a serving of Kellogg’s cereal with Vitamin D, a single bowl provides up to 45% of the recommended daily intake.  This is great news for Canadian parents, it really couldn’t get any easier to ensure your children are getting adequate amounts of vitamin D all year round. 

How much Vitamin D do you need?

The amount of vitamin D you need depends on your age. 

Age group Aim for an intake of international units (IU)/day Stay below IU/day*
Infants 0-6 months old 400 1000
Infants 7-12 months old 400 1500
Children 1-3 years old 600 2500
Children 4-8 years old 600 3000
Children and Adults 9-70 years old 600 4000
Adults over 71 years old 800 4000
Pregnant and Breastfeeding Women 600 4000
*This includes vitamin D from both food and supplements


Victoria Ess

Sunday 12th of January 2014

Although we don't have Kelloggs cereals in our house very often, this is good information on Vitamin D!

Stephanie LaPlante

Friday 10th of January 2014

Vitamin D is important for people with my disease. Luckily I love all those cereals!.


Saturday 4th of January 2014

Elizabeth: That is the minimum dose. In some research studies they give 10X that dose or more over prolonged periods with no harmful effects. It is less like some of the b vitamins where you can get too much, and more like C vitamins where unless they eat an entire jar of vitamins on a dare, you don't need to worry about it.


Thursday 2nd of January 2014

I found out I was one of those who did not get enough Vitamin D. A little supplement took care of it.

Elizabeth Matthiesen

Wednesday 1st of January 2014

so if I eat 3 bowls of cereal or 2 bowls then lots of milk separately then I'm over-dosing on Vit D, what happens then??