Back in the day I worked for a certain service provider in their billing and sales department. I worked with new customers and old customers alike and the difference in charges were often dramatic. My own grandmother, who turns an amazing 100 years old this year (!), has been a customer of theirs for decades. Her bill was nearly $100 a month for just her telephone services. Meanwhile I’d often deal with new customers receiving their services completely free for up to two years. Yes. Completely Free. Just because they bought a house in a new residential area. There is just something so frustrating about brands rewarding new customers and forgetting about their loyal customers until they try to change providers.
There is also something to be said for brands that take the time and initiative to reward their loyal customers too. When a brand shows me their appreciation for my continued loyalty I am that much more likely to remain a loyal customer. I like to know, as I am sure you do too, that it is a mutually beneficial relationship and that I am not being taken for granted. I like to know that I am valued.
You have to watch this video, this is a prime example of a brand doing it right. Just wait until you see what this loyal customer is rewarded with. What a surprise!
I love all the effort that Telus put into showing Ramona how much they appreciate her as a loyal customer. Telus isn’t stopping with Ramona either.
The Telus Care-a-Van team recently rolled into town with a host of events and activities that took place over a week to specially thank Telus local customers and the Guelph community.
Telus was literally performing everyday acts of caring all over the Guelph community throughout the week. As part of this, they’ve donating $5 to the Guelph Children’s Foundation for every use of #actsofcaring.
Telus also went door to door to the homes of their top 100 customers to thank them personally with a care package.
They also hosted a free BBQ lunch for their top 1000 customers and their families at the local Telus store. Telus presented a cheque to the Guelph Children’s Foundation in the amount of $5000 – in response to all the uses of #actsofcaring.
Recognition of loyal customers and supporting local causes? What more could you want? I think Telus is setting a wonderful example and definitely doing it right!
If you could do ANYTHING for one day, what would it be? I’d love to know!
Disclosure: I am part of the TELUS Grand Gestures Campaign and I receive special perks as part of my affiliation with this campaign. The opinions on this blog are my own.