@Philips_AVENT The panel agree that companies should provide a clean and comfortable place for mums to breastfeed when returning to work #breastdebate
I was disappointed to see Militant Breastfeeding moms out on attack yesterday on Twitter when Philips Avent was hosting a breastfeeding chat under the #breastdebate hash-tag. What should have been a non-debate turned into yet another drama filled and judgmental twitter war against the company. The hash-tag was hi-jacked with comments such as those below.
@the_unlatched #breastdebate is free marketing for a bottle company. They’re fueling #mommywars They lose $ when moms choose #breastfeeding.
@FrancesWedgwood @MotherScuffer @sianisian #breastdebate me too. BF 4 babies. Hugely positive experience. Butt out Avent with your pumps and bottles!
@khloeee Always have a lot to say about BFing. But not joining in with
#breastdebate as it’s being hosted by a bottle & pump manufacturer. Bad match.
Still, Philips Avent responded defending themseles, and I think they brought up a good point.
@Philips_AVENT @snafflesmummy we support mums feeding breast milk for as long as possible. Expressing is one way for some mums to do this.
I happen to be one of those months who could not have breastfed period if it weren’t for manufacturers like Philips Avent.
My daughter was born at 29 weeks gestatation and for the first month of her life was only able to “eat” through a nasogastric tube. So I expressed,with a pump, every two hours. Eventually we were able to start breastfeeding but still we needed the pump because for a preemie like Keira, nursing is very taxing and we were unable to nurse at every meal until she hit term. Thanks to the pumps made available to us Keira never had to be given formula and we were able to breastfeed until she was 14 months old and self-weaned.
Now, Imagine a world where evil breast pumps don’t exist – a wet dream for some of the militant types above I am sure. What would have happened to my daughter? What would happen to the thousands of preemies born every year? I can say that all but those born at 33-34 weeks and later would be on formula. My milk would have dried up long before she had the strength to nurse. We would never have been given the opportunity to breastfeed – it would not have been an option.
Thankfully Breast Pumps are available to moms who need them – whether to express for a preemie like my daughter or so they can continue to breastfeed after returning to work. Why this can be taken as a negative is so beyond me but I think its a case of a small handful of mothers who have nothing better to do than to intimidate other mothers who are only trying to do the best they can for their children. I imagine a lot of it also has to do with a case of just not knowing the very real positive impact that pumps and bottles have for many families such as my own.
So, again, thank you Philips Avent for manufacturing Breast Pumps so that Moms like myself are able to breastfeed!